Planning - Costume

Costume                         written by Thor Forster

Screenshot of 'Moose Blood'

As our chosen song is of the independent genre, costume and style convention is vital. Artists of that genre form their style that is similar to their audience, to covey this idea of a close relationship between audience and identity. Common brands such as Carhartt, Dickies and Burberry are often seen within this genre; so we made sure to exemplify this convention within our music video. Indie clothing often consists of vintage and work wear, brands such as Dickies have been taken from hegemony and work wear and implemented within the Indie style, as displayed in the screenshot. In terms of bands from the genre that we have taken influence from, the band Moose Blood gave us several ideas, for example the big winter coats and shirts, as shown in the screenshot.

Screenshot of 'The Neighbourhood'

In addition, one particular bands gave us heavy influence, The Neighbourhood, whom produce Indie Rock style music often addressing emotional issues, much like Choose Wisely, the artist of our choice. The clothing and style of the Neighbourhood is something we reflected within our piece, the use of long sleeve buttoned up shirts and dark trousers. As you can see from both pictures, colour isn't a huge feature in either of the brands clothing, so in terms of colour for our male character its very limited, using mainly on the dark browns and light browns. As you can see we have taken many influences into our characters clothing and costume as we feel it's essential to the indie genre, to create an identity for the artist.

Male Actor

Our male actor is too be wearing a long sleeve Burberry style shirt, conforming with the brand identity of the genre and the intertextuality of wearing a shirt. Combined with this he shall be wearing Dickies 874 Work Pants in order to conform to the conventions of the Indie Genre. This outfit while simply a shirt and trousers conforms heavily to the genre and will make the audience connect more and relate more to the story line, characters and message of the song. 

Female Actor

Chef trousers, as worn by our female actor

For our female actor we wanted to correlate to Indie conventions as much as possible, we wanted to ensure an unorthodox costume to coincide with the genres demands. Firstly, she is set to wear Chef trousers, this compliments this idea of independent and individuality, taken from a hegemonic culture of work and applied to a musical sub culture.